Every Dragon Upcycled frame is made from the waste of 5 plastic bottles.
STEP 1
Plastic waste is manually separated and selected to be upcycled.
STEP 2
All plastics are separated, washed, and cut into chips.
STEP 3
Chips are pressed into pellets, melted down and turned into a frame.
The story of UPCYCLED began with a single mission: To protect earth and all of its adventures, five water bottles at a time. Every frame in the collection is designed through a process that repurposes, or upcycles, single-use plastics to reduce the impact they have on the land we love to explore, the air we breathe and the water we ride. Thoughtfully constructed from recycled water bottles. Five water bottles in every frame. Five fewer in our landfills, our oceans, our air. Protect the earth, see the world.
5 BOTTLES = 1 FRAME
Every Dragon Upcycled frame is made from five recycled waterbottles
OVER 300 MILLION TONS
of plastic produced every year
50% IS SINGLE USE
but on the planet for several hundred years
2.5 MILLION TONS
of CO2 is released into the atmosphere annually
38 BILLIONS
water bottles end up in U.S. landfills each year
8 MILLION TONS
of plastic is dumped into our oceans every year
BY 2050
there will be more plastic than fish in the world’s oceans
OVER 300 MILLION TONS
of plastic produced every year
50% IS SINGLE USE
but on the planet for several hundred years
2.5 MILLION TONS
of CO2 is released into the atmosphere annually
38 BILLIONS
water bottles end up in U.S. landfills each year
8 MILLION TONS
of plastic is dumped into our oceans every year
BY 2050
there will be more plastic than fish in the world’s oceans
